Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B233F
RGB
11, 35, 63
HSL
212, 70%, 15%
HSB
212, 83%, 25%
CMYK
83, 44, 0, 75
LAB
13, -1, -21
LCH
13, 21, 269
OKLCH
0.25, 0.06, 254
XYZ
2, 2, 5
LUV
13, -6, -19
HWB
212, 4%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.