Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B243F
RGB
11, 36, 63
HSL
211, 70%, 15%
HSB
211, 83%, 25%
CMYK
83, 43, 0, 75
LAB
13, -1, -20
LCH
13, 20, 267
OKLCH
0.26, 0.06, 253
XYZ
2, 2, 5
LUV
13, -7, -18
HWB
211, 4%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.