Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B2F40
RGB
11, 47, 64
HSL
199, 71%, 15%
HSB
199, 83%, 25%
CMYK
83, 27, 0, 75
LAB
18, -8, -15
LCH
18, 17, 242
OKLCH
0.29, 0.05, 233
XYZ
2, 2, 5
LUV
18, -11, -14
HWB
199, 4%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.