Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B3258
RGB
11, 50, 88
HSL
210, 78%, 19%
HSB
210, 88%, 35%
CMYK
88, 43, 0, 65
LAB
20, -1, -27
LCH
20, 27, 267
OKLCH
0.31, 0.08, 252
XYZ
3, 3, 10
LUV
20, -11, -30
HWB
210, 4%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.