Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B346D
RGB
11, 52, 109
HSL
215, 82%, 24%
HSB
215, 90%, 43%
CMYK
90, 52, 0, 57
LAB
22, 5, -38
LCH
22, 38, 278
OKLCH
0.33, 0.11, 258
XYZ
4, 4, 15
LUV
22, -11, -43
HWB
215, 4%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.