Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B3645
RGB
11, 54, 69
HSL
196, 72%, 16%
HSB
196, 84%, 27%
CMYK
84, 22, 0, 73
LAB
20, -10, -14
LCH
20, 17, 233
OKLCH
0.31, 0.05, 226
XYZ
3, 3, 6
LUV
20, -13, -14
HWB
196, 4%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.