Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B387F
RGB
11, 56, 127
HSL
217, 84%, 27%
HSB
217, 91%, 50%
CMYK
91, 56, 0, 50
LAB
24, 9, -45
LCH
24, 46, 281
OKLCH
0.36, 0.13, 260
XYZ
5, 4, 21
LUV
24, -12, -54
HWB
217, 4%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.