Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B3978
RGB
11, 57, 120
HSL
215, 83%, 26%
HSB
215, 91%, 47%
CMYK
91, 53, 0, 53
LAB
24, 6, -41
LCH
24, 41, 278
OKLCH
0.36, 0.12, 258
XYZ
5, 4, 18
LUV
24, -12, -49
HWB
215, 4%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.