Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B3A6B
RGB
11, 58, 107
HSL
211, 81%, 23%
HSB
211, 90%, 42%
CMYK
90, 46, 0, 58
LAB
24, 0, -34
LCH
24, 34, 271
OKLCH
0.35, 0.10, 254
XYZ
4, 4, 14
LUV
24, -13, -40
HWB
211, 4%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.