Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B4071
RGB
11, 64, 113
HSL
209, 82%, 24%
HSB
209, 90%, 44%
CMYK
90, 43, 0, 56
LAB
26, -1, -34
LCH
26, 34, 268
OKLCH
0.37, 0.10, 252
XYZ
5, 5, 16
LUV
26, -15, -41
HWB
209, 4%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.