Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B4AA8
RGB
11, 74, 168
HSL
216, 88%, 35%
HSB
216, 93%, 66%
CMYK
93, 56, 0, 34
LAB
33, 12, -57
LCH
33, 58, 282
OKLCH
0.43, 0.16, 260
XYZ
10, 8, 38
LUV
33, -16, -75
HWB
216, 4%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.