Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B6070
RGB
11, 96, 112
HSL
190, 82%, 24%
HSB
190, 90%, 44%
CMYK
90, 14, 0, 56
LAB
37, -19, -16
LCH
37, 25, 220
OKLCH
0.45, 0.08, 215
XYZ
7, 10, 17
LUV
37, -26, -19
HWB
190, 4%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.