Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B60DD
RGB
11, 96, 221
HSL
216, 91%, 45%
HSB
216, 95%, 87%
CMYK
95, 57, 0, 13
LAB
43, 17, -71
LCH
43, 73, 283
OKLCH
0.52, 0.20, 260
XYZ
17, 14, 70
LUV
43, -21, -102
HWB
216, 4%, 13%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.