Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B63DE
RGB
11, 99, 222
HSL
215, 91%, 46%
HSB
215, 95%, 87%
CMYK
95, 55, 0, 13
LAB
43, 15, -71
LCH
43, 72, 282
OKLCH
0.53, 0.20, 259
XYZ
18, 14, 71
LUV
43, -21, -101
HWB
215, 4%, 13%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.