Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B64A7
RGB
11, 100, 167
HSL
206, 88%, 35%
HSB
206, 93%, 65%
CMYK
93, 40, 0, 35
LAB
40, -4, -43
LCH
40, 44, 265
OKLCH
0.49, 0.13, 249
XYZ
12, 12, 38
LUV
40, -24, -61
HWB
206, 4%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.