Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B69AE
RGB
11, 105, 174
HSL
205, 88%, 36%
HSB
205, 94%, 68%
CMYK
94, 40, 0, 32
LAB
42, -5, -45
LCH
42, 45, 264
OKLCH
0.51, 0.13, 248
XYZ
13, 13, 42
LUV
42, -25, -63
HWB
205, 4%, 32%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.