Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B6ECB
RGB
11, 110, 203
HSL
209, 90%, 42%
HSB
209, 95%, 80%
CMYK
95, 46, 0, 20
LAB
45, 2, -56
LCH
45, 56, 272
OKLCH
0.54, 0.17, 254
XYZ
16, 16, 59
LUV
45, -25, -83
HWB
209, 4%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.