Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B77B2
RGB
11, 119, 178
HSL
201, 88%, 37%
HSB
201, 94%, 70%
CMYK
94, 33, 0, 30
LAB
47, -11, -40
LCH
47, 41, 254
OKLCH
0.55, 0.13, 242
XYZ
15, 16, 45
LUV
47, -30, -57
HWB
201, 4%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.