Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B77BB
RGB
11, 119, 187
HSL
203, 89%, 39%
HSB
203, 94%, 73%
CMYK
94, 36, 0, 27
LAB
47, -8, -44
LCH
47, 45, 260
OKLCH
0.55, 0.14, 245
XYZ
16, 17, 49
LUV
47, -29, -64
HWB
203, 4%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.