Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B87F2
RGB
11, 135, 242
HSL
208, 91%, 50%
HSB
208, 95%, 95%
CMYK
95, 44, 0, 5
LAB
55, 1, -63
LCH
55, 63, 271
OKLCH
0.62, 0.19, 253
XYZ
25, 24, 87
LUV
55, -31, -97
HWB
208, 4%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.