Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B99EA
RGB
11, 153, 234
HSL
202, 91%, 48%
HSB
202, 95%, 92%
CMYK
95, 35, 0, 8
LAB
60, -11, -51
LCH
60, 52, 257
OKLCH
0.66, 0.16, 244
XYZ
26, 29, 82
LUV
60, -37, -78
HWB
202, 4%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.