Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0BABDC
RGB
11, 171, 220
HSL
194, 90%, 45%
HSB
194, 95%, 86%
CMYK
95, 22, 0, 14
LAB
65, -24, -36
LCH
65, 43, 236
OKLCH
0.69, 0.13, 228
XYZ
28, 34, 73
LUV
65, -44, -52
HWB
194, 4%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.