Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0BB2E4
RGB
11, 178, 228
HSL
194, 91%, 47%
HSB
194, 95%, 89%
CMYK
95, 22, 0, 11
LAB
67, -25, -36
LCH
67, 44, 235
OKLCH
0.71, 0.14, 227
XYZ
30, 38, 79
LUV
67, -46, -54
HWB
194, 4%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.