Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0BB3FB
RGB
11, 179, 251
HSL
198, 97%, 51%
HSB
198, 96%, 98%
CMYK
96, 29, 0, 2
LAB
68, -19, -47
LCH
68, 51, 248
OKLCH
0.73, 0.16, 237
XYZ
34, 39, 97
LUV
68, -45, -72
HWB
198, 4%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.