Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0BB4EB
RGB
11, 180, 235
HSL
195, 91%, 48%
HSB
195, 95%, 92%
CMYK
95, 23, 0, 8
LAB
68, -24, -39
LCH
68, 46, 238
OKLCH
0.72, 0.14, 229
XYZ
31, 39, 84
LUV
68, -46, -58
HWB
195, 4%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.