Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0BB7E4
RGB
11, 183, 228
HSL
192, 91%, 47%
HSB
192, 95%, 89%
CMYK
95, 20, 0, 11
LAB
69, -28, -34
LCH
69, 44, 231
OKLCH
0.72, 0.13, 224
XYZ
31, 40, 79
LUV
69, -48, -50
HWB
192, 4%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.