Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C2040
RGB
12, 32, 64
HSL
217, 68%, 15%
HSB
217, 81%, 25%
CMYK
81, 50, 0, 75
LAB
12, 2, -23
LCH
12, 23, 275
OKLCH
0.25, 0.07, 259
XYZ
2, 1, 5
LUV
12, -5, -20
HWB
217, 5%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.