Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C2136
RGB
12, 33, 54
HSL
210, 64%, 13%
HSB
210, 78%, 21%
CMYK
78, 39, 0, 79
LAB
12, -2, -16
LCH
12, 17, 262
OKLCH
0.24, 0.05, 250
XYZ
1, 1, 4
LUV
12, -6, -14
HWB
210, 5%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.