Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C213C
RGB
12, 33, 60
HSL
214, 67%, 14%
HSB
214, 80%, 24%
CMYK
80, 45, 0, 76
LAB
12, 0, -20
LCH
12, 20, 270
OKLCH
0.25, 0.06, 256
XYZ
2, 1, 4
LUV
12, -6, -17
HWB
214, 5%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.