Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C2245
RGB
12, 34, 69
HSL
217, 70%, 16%
HSB
217, 83%, 27%
CMYK
83, 51, 0, 73
LAB
13, 3, -25
LCH
13, 25, 276
OKLCH
0.26, 0.07, 259
XYZ
2, 2, 6
LUV
13, -6, -23
HWB
217, 5%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.