Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C294F
RGB
12, 41, 79
HSL
214, 74%, 18%
HSB
214, 85%, 31%
CMYK
85, 48, 0, 69
LAB
16, 1, -27
LCH
16, 27, 273
OKLCH
0.28, 0.08, 257
XYZ
2, 2, 8
LUV
16, -8, -27
HWB
214, 5%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.