Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C2C4C
RGB
12, 44, 76
HSL
210, 73%, 17%
HSB
210, 84%, 30%
CMYK
84, 42, 0, 70
LAB
17, -2, -24
LCH
17, 24, 266
OKLCH
0.29, 0.07, 252
XYZ
2, 2, 7
LUV
17, -9, -24
HWB
210, 5%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.