Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C324C
RGB
12, 50, 76
HSL
204, 73%, 17%
HSB
204, 84%, 30%
CMYK
84, 34, 0, 70
LAB
19, -6, -20
LCH
19, 21, 255
OKLCH
0.31, 0.06, 243
XYZ
3, 3, 7
LUV
19, -11, -21
HWB
204, 5%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.