Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C3677
RGB
12, 54, 119
HSL
216, 82%, 26%
HSB
216, 90%, 47%
CMYK
90, 55, 0, 53
LAB
23, 7, -42
LCH
23, 43, 280
OKLCH
0.35, 0.12, 260
XYZ
5, 4, 18
LUV
23, -11, -49
HWB
216, 5%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.