Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C3B5A
RGB
12, 59, 90
HSL
204, 76%, 20%
HSB
204, 87%, 35%
CMYK
87, 34, 0, 65
LAB
23, -6, -23
LCH
23, 24, 255
OKLCH
0.34, 0.07, 243
XYZ
4, 4, 10
LUV
23, -14, -27
HWB
204, 5%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.