Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C3D8A
RGB
12, 61, 138
HSL
217, 84%, 29%
HSB
217, 91%, 54%
CMYK
91, 56, 0, 46
LAB
27, 10, -48
LCH
27, 49, 281
OKLCH
0.38, 0.14, 260
XYZ
6, 5, 25
LUV
27, -13, -59
HWB
217, 5%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.