Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C417A
RGB
12, 65, 122
HSL
211, 82%, 26%
HSB
211, 90%, 48%
CMYK
90, 47, 0, 52
LAB
27, 1, -38
LCH
27, 38, 272
OKLCH
0.38, 0.11, 254
XYZ
6, 5, 19
LUV
27, -14, -47
HWB
211, 5%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.