Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C47A1
RGB
12, 71, 161
HSL
216, 86%, 34%
HSB
216, 93%, 63%
CMYK
93, 56, 0, 37
LAB
31, 12, -55
LCH
31, 56, 282
OKLCH
0.42, 0.16, 260
XYZ
9, 7, 35
LUV
31, -15, -71
HWB
216, 5%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.