Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C487F
RGB
12, 72, 127
HSL
209, 83%, 27%
HSB
209, 91%, 50%
CMYK
91, 43, 0, 50
LAB
29, -1, -37
LCH
29, 37, 268
OKLCH
0.40, 0.11, 252
XYZ
6, 6, 21
LUV
29, -16, -47
HWB
209, 5%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.