Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C5194
RGB
12, 81, 148
HSL
210, 85%, 31%
HSB
210, 92%, 58%
CMYK
92, 45, 0, 42
LAB
34, 1, -43
LCH
34, 43, 271
OKLCH
0.43, 0.13, 253
XYZ
8, 8, 29
LUV
34, -19, -58
HWB
210, 5%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.