Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C536D
RGB
12, 83, 109
HSL
196, 80%, 24%
HSB
196, 89%, 43%
CMYK
89, 24, 0, 57
LAB
32, -14, -21
LCH
32, 25, 237
OKLCH
0.41, 0.08, 229
XYZ
6, 7, 16
LUV
32, -21, -26
HWB
196, 5%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.