Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C53BB
RGB
12, 83, 187
HSL
216, 88%, 39%
HSB
216, 94%, 73%
CMYK
94, 56, 0, 27
LAB
37, 13, -62
LCH
37, 63, 282
OKLCH
0.47, 0.18, 260
XYZ
12, 10, 48
LUV
37, -18, -84
HWB
216, 5%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.