Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C5FD7
RGB
12, 95, 215
HSL
215, 89%, 45%
HSB
215, 94%, 84%
CMYK
94, 56, 0, 16
LAB
42, 15, -69
LCH
42, 71, 282
OKLCH
0.52, 0.20, 260
XYZ
17, 13, 66
LUV
42, -20, -98
HWB
215, 5%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.