Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C607B
RGB
12, 96, 123
HSL
195, 82%, 26%
HSB
195, 90%, 48%
CMYK
90, 22, 0, 52
LAB
37, -16, -22
LCH
37, 27, 234
OKLCH
0.46, 0.08, 227
XYZ
8, 10, 20
LUV
37, -25, -28
HWB
195, 5%, 52%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.