Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C60AF
RGB
12, 96, 175
HSL
209, 87%, 37%
HSB
209, 93%, 69%
CMYK
93, 45, 0, 31
LAB
40, 1, -49
LCH
40, 49, 271
OKLCH
0.49, 0.15, 253
XYZ
12, 12, 42
LUV
40, -22, -70
HWB
209, 5%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.