Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C699A
RGB
12, 105, 154
HSL
201, 86%, 33%
HSB
201, 92%, 60%
CMYK
92, 32, 0, 40
LAB
41, -11, -34
LCH
41, 36, 252
OKLCH
0.50, 0.11, 240
XYZ
11, 13, 32
LUV
41, -26, -47
HWB
201, 5%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.