Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C69CC
RGB
12, 105, 204
HSL
211, 89%, 42%
HSB
211, 94%, 80%
CMYK
94, 49, 0, 20
LAB
44, 5, -59
LCH
44, 60, 275
OKLCH
0.53, 0.17, 256
XYZ
16, 15, 59
LUV
44, -24, -86
HWB
211, 5%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.