Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C70F0
RGB
12, 112, 240
HSL
214, 90%, 49%
HSB
214, 95%, 94%
CMYK
95, 53, 0, 6
LAB
48, 13, -73
LCH
48, 74, 280
OKLCH
0.57, 0.21, 258
XYZ
22, 18, 85
LUV
48, -24, -108
HWB
214, 5%, 6%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.