Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C71DF
RGB
12, 113, 223
HSL
211, 90%, 46%
HSB
211, 95%, 87%
CMYK
95, 49, 0, 13
LAB
47, 7, -65
LCH
47, 65, 276
OKLCH
0.56, 0.19, 256
XYZ
19, 17, 72
LUV
47, -25, -95
HWB
211, 5%, 13%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.