Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C7CD2
RGB
12, 124, 210
HSL
206, 89%, 44%
HSB
206, 94%, 82%
CMYK
94, 41, 0, 18
LAB
50, -3, -53
LCH
50, 53, 266
OKLCH
0.58, 0.16, 250
XYZ
19, 19, 64
LUV
50, -29, -79
HWB
206, 5%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.